Sinem Ibrahim (THE HUSTLE)
A few years ago I found myself the ops manager for a digital advertising agency. Part of my job was to get things done on the company website, something that was new to me. I was frequently on the phone to web devs, after their emails just left me baffled, asking for tasks that I didn’t really know what was needed to complete. Each day left me more frustrated than the last.
So I Hustled. I learned some basics about websites. I found out pretty quick that a lot of the things I was asking for could be done quickly and without years of tech experience. I also learned something very simple, people that design websites are great at design, but tend to lack the understanding of how websites are used.
So that brought me here, where I want to help you eliminate the irritation of not knowing about this massive field of expertise, that you really don’t need to know. I want you to be able to make simple business decisions and execute them far more easily.
Trevor Henselwood (THE HEART)
I’ve always been big on communication, and it really helped me teach English overseas and in my radio career. The thing that’s always struck me about effective communication is that it comes in two parts. First you need to present an idea in a clear and simple manner, and the second part (often overlooked) is that idea needs to be mutually understood. It’s no good if one person knows what’s going on and the other only has a vague idea.
And poor communication is what I don’t like about the digital space. Too many people toss jargon or buzzwords around assuming everyone understands them (and their impact) while not everyone does. The result – confusion and uncertainty.
I like to clear up that confusion, both with your understanding of digital marketing and how sales messages are presented in ads and on web pages